Build Your Customer Profiles (one for each customer segment)
- Customer Jobs - What are customers trying to get done at work and in their lives in their own words?
- Customer Pains - What are bad outcomes, risks and obstacles related to customer jobs?
- Customer Gains - What are the concrete outcomes and benefits they are seeking?
Customer Profile Creator Instructions
- Answer the 3 main questions of your customer profile segment. Place most important answers in order of importance.
- Click Create Customer Profile button
- Export the image of your results. Right click and save.