| Physical Economy |
Digital Economy |
Digital Advantages |
| Air travel, in flight sales, baggage handling fees |
Digital ticketing, credit card handling fee, advertising in flight sales, commisions for airline website referals for accom. and car rentals |
Reduce transaction costs, new revenue streams. |
| Digital set top box sale |
Subscription movie fees, pay per view fees, Internet access fees, VOIP telephony fees |
Digital services pay for the physical hardware over time. |
| Boxed software. Wholesale and retail markups. |
Free basic Online software or free trial software. Premium paid Online software. Online larger storage fees. |
Free service gains market share, paid service supports free service. Both services are getting cheaper to run every year. Customer has less risk with free use. |
| Magazine publishing, Store sales, Magazine subscription. |
Online subscription at reduced rate. Introduction web pages with advertising. |
Extra revenue with little extra costs. Online audience can have wider reach. Online subscription can be worldwide. |
| Completed assembled goods with warrenty and markup. |
Online community with free how to assembly information. |
Online community drives sales in completed assembled goods. |
| Share trading and brokerage |
Online trading fees, online account interest, online subscription fees, online paid reports |
Digital economy can provide new revenue streams. |
| Boxed email software |
Cloud based email. Paid or free with advertising. |
Cloud computing is getting cheaper every year to run. Can cross promote other digital services. |
| Physical Conferences |
Online conferences |
Digital access can provide higher attendance and promotion for later physical attendance. |
| New product marketing. Press releases, paper advertising |
Web page for product, Online video of product, Online advertising, social media marketing |
Digital economy provides new tools to help physical marketing. |
| Classified advertising |
Online classified advertising. Can include supporting advertising. |
Online ads can stay longer and costs less or free. More goods can be traded. More efficient market. |
| Digital technology hardware sales |
Online content and services makes devices more useful |
Internet connected devices are more valuable because of digital content. |
| Computer game sales |
Free Online game demo, Computer game online download, online subscriptions, online advanced services, in game dynamic advertising |
Long term revenue streams created in digital economy |
| Music CD sales |
Online song sales, online song givaways, online social media contact points. |
Online services can help generate market reach, extra merchandise and concert ticket sales. |
| Printed book sales |
Free Online small summary, Digital online book, PDF book, PDF chapter, audio book, eBook format, eBook summary |
Digital book sales have less costs and less 2nd hand book lost revenues. |
| University Education attendance |
Free online university materials |
Online content can act as marketing for university attendance. |
| Paid user specific information. |
Free generic sample online information. |
Online content provides leads for paid physical services |
