Value Proposition Creator - Step 2 - What matters most for your startup customers?

Customer Profile attributes

Rank Products and Services, Pain Relievers, Gain Creators in terms of importance.

  • Products and Services - This is simply a list of what you offer.
  • Pain Relievers - Describe how your products and services alleviate customer pains.
  • Gain Creators - Describes how your products and services create customer gains.


Value Proposition Creator Instructions


  1. Answer the 3 main questions of your value proposition. Place most important answers in order of importance.
  2. Click Create Value Propostion button
  3. Export the image of your results. Right click and save.


Enter Your Value Proposition Name


Products and Services

This bundle of products and services helps your customers complete either functional, social, or emotional jobs or helps satisfy basic needs.

  • Physical / tangible goods
  • Intangible products like copyrights, services and after sales assistance.
  • Digital products such as music downloads and online services.
  • Financial products such as investment funds and insurances.

What are your products and services from the 4 categories. Write your answers in the box below.



Pain Relievers

Describe how your products and services alleviate customer pains.

  • Produce savings? In terms of time, money or efforts.
  • Make your customer feel better?
  • Fix under performing solutions?
  • Put and end to difficulties and challenges you customer encounter?


What are your pain relievers? Write your answers in the box below.



Gain Creators

  • Create savings that please your customers? In terms of time, money, and effort.
  • Produce outcomes your customers expect or that exceed their expectations?
  • Outperform current value propositions and delight your customers?
  • Make your customers work or life easier?
  • Create positive social consequences?
  • Fulfill a desire customers dream about?
  • Lower risk, better quality, improved performance, or better design.


What are your gain creators? Write your answers in the box below.



 |   |  You can also right click and save the customer profile image.


Your Value Proposition Report Results


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